Work Experience

Here’s my work experience: I’ve had hands-on experience optimizing marketing and client engagement across multiple roles. At Wellstar, I revamped the website to improve navigation and user experience, promoted financial wellness programs like the Bank of America partnership, and created social media campaigns that boosted awareness of employee wellness initiatives. As a golf instructor at Governors Towne Club, I organized and optimized weekly camp curriculum, ensuring high student retention and engagement. Shadowing medical aesthetic device sales reps and participating in ride-alongs further fueled my passion for sales, showing me how to connect with clients and deliver value. Through leadership roles in the Southern Conference Student Athlete Advisory Committee and Alpha Delta Pi, I honed communication, project management, and strategic planning skills  which support my drive to succeed in sales and marketing.

Past Marketing Projects

 I have worked on creating content that communicates value, optimized campaigns to improve reach and engagement, and applied data driven insights to refine strategies. This experience strengthened my skills in digital marketing tools, strategic planning, and audience engagement, giving me a practical understanding of how marketing drives business results and fueling my passion for sales and marketing.

I also use SEO as a key part of every project I work on. I focus on crafting keyword rich title tags and meta descriptions, writing clear and descriptive alt text for images, and organizing content in a way that’s easy for both users and search engines to understand. I also build strong internal linking throughout my work to guide visitors, improve navigation, and show search engines which pages are most relevant. By pairing these strategies with data from analytics, I make sure every campaign I create is visible, effective, and consistent with my personal brand.

 

Wellstar Marketing Internship

I completed a healthcare consulting internship where I observed how consulting teams work with healthcare organizations to improve efficiency and patient care. I also revamped their website on SharePoint, which helped improve organization and accessibility of information. Through the internship, I learned about analyzing processes and strategies consultants use to help hospitals and clinics operate more effectively. I developed a Wellness Activities Catalogue Presentation
where I created a digital presentation promoting wellness activities for a healthcare consulting project. Focused on engagement, visual design, and clarity of communication.

 

Alpha Delta Pi — Merchandising Committee Member

Samford University | (Fall 2023–Present)

  • Managed digital marketing efforts to promote chapter merchandise, including creating social media content and coordinating online sales campaigns.

  • Helped design, select, and organize merchandise for chapter events and fundraisers.

  • Analyzed member engagement and buying preferences to improve merch sales and drive participation.

  • Collaborated with the committee to plan product launches, manage inventory, and support overall brand consistency.

Assistant Golf Instructor – Governors Towne Club

As an assistant golf instructor, you helped junior golfers and beginner players develop their skills and confidence on the course. You supported the lead instructors during lessons, clinics, and camps by demonstrating proper swing fundamentals, helping players with grip and stance adjustments, and giving one-on-one feedback. You also set up practice stations, managed equipment, and helped create a positive, encouraging environment for all ages. Overall, you played a hands-on role in teaching technique, reinforcing good habits, and promoting a love for the game.

Digital Marketing Simternship

I am also working on the Stukent Digital Marketing Simternship. In this simulated internship, I am tasked with completing digital marketing functions related to search, display, and shopping ads. I am using the data to make strategic decisions across 10 rounds and improve revenue for the company. 

 

I completed several stages of the Stukent program, including search ads, SEO, web design, and Google Analytics certification. Through these exercises, I gained hands-on experience creating and optimizing campaigns, analyzing performance data, and applying practical digital marketing strategies in a simulated environment. I also completed a personal infographic project, giving me additional practice in design and visual communication.

Certified in Google Ads and Google Analytics

Certifications

I completed Google’s Skillshop training for both Google Ads and Google Analytics. I went through each course module, learned how to create and manage ad campaigns, analyze performance metrics, and track website data. I passed the official certification exams for both programs.