Social Media Campaign – Birmingham Nutrition

• Description: I created a 4-week social media campaign for Birmingham Nutrition, focusing on promoting their loaded teas and increasing brand awareness among local audiences.

• My Role: Designed Instagram and Facebook posts, developed a content calendar, and wrote captions optimized with SEO keywords.

• Results: Increased engagement by 42% and grew Instagram followers by 150 in one month.

• Visual Asset: Screenshot of Instagram posts and analytics showing engagement metrics. 

• Digital Advertising Simulation – MARK 460

  • Description: Completed a digital marketing simulation where I created paid ad campaigns across Google Ads and Facebook Ads.

  • My Role: Set campaign objectives, chose target audiences, created ad copy and graphics, and monitored performance using analytics dashboards.

  • Results: Achieved a 30% increase in click-through rate and optimized ad spend by 20% compared to initial projections.

  • Visual Asset: Screenshot of Google Ads dashboard showing CTR improvement.